Inspired by comic books, a nice campaign that was the build up for the world cup about 2 years later. This was a massive job, but I’m only showing the images I worked on most. When the jobs are this big and the deadlines are tight, we bring in freelancers. In this case it was G from Loupe London and Andre from House of Retouch (NL). What most people don’t realise is that these images are HUGE. I’m now showing one ad, but these have to be adapted to fit a range of ads, from very skinny, to very wide and everything in between. This means you usually end up with massive files. 7 Gigabytes is no exception sadly, which means that I’ve spent more time looking at blue bars then I’d like to.

Photography by Gary Land