The adidas world cup campaign was a beast to work on. Most of the work on this whole campaign was done by myself, G from Loupe Amsterdam and Andre at house of retouch. A lot of elements to the total campaign. This is the level 3 part of the campaign (it has something to do with retail, don’t ask me why) which is boot flying above stadium, with player lurking action-y in the background. Product retouch/comping/drawing light and working with illustrated elements (the stadium in this case), made for an interesting image.